Thank You Canada
Film / Creative Direction
It's been a rough year for Fort McMurray. During one of the hardest times the community has experienced, the rest of Canada rose up to help the Regional Municipality of Wood Buffalo persevere. As Thanksgiving was quickly approaching, the RMWB wanted to create a Facebook thank you message to share with the rest of the country and asked us to help make it happen in time. The video was viewed by almost a quarter million Canadians and received national media attention. We're grateful to be trusted with this important message of thanks.
The Services
Film
Focusing on the different viewpoints of people affected by the fire, we filmed 6 interviews and B roll over 2 days.
Creative Direction
We provided story development to hone the available content into the elements needed to tell the story and deliver the message.
Project Gallery
Below are some stills from the video, followed by some images of the fire we captured while evacuating
By The Numbers
221,295
Views
3366
Shares
1459
Emotional Responses
105
Comments
Tight timelines and quick turnarounds are always a challenge, but when your heart's in the project you make it work. The RMWB endeavoured to get this message out all across Canada and we're happy to see how many Canadians received the message. Thank you for your support!