For 8 years we provided photography support to Keyano College. All their creative marketing needs, every important live event and athletic games. In 2011, we approached the marketing director about adding video content to the college's marketing and communications strategy and the rest, as they say, is history. Working with the marketing dept, we pitched a fun parody video to help drive traffic to their academic programming video content. The stretegy worked and led to a sharp rise in engagement.